Skills

Web Graphics & Layouts

I spend most of my days planning and creating graphics for web usage on LG's business site, our PathFactory pages, email graphics, web banner ads, and more. I also envision, layout, and create assets for LG.com webpages and PathFactory pages. Both utilize components with preset image sizes and copy blocks that can be placed together to create webpages or templates.

I use Adobe Creative Suite for the majority of my work, particularly Photoshop, Illustrator, After Effects, and InDesign. I've also worked with Figma, Canva, PathFactory, and other tools.

Photo Composites

There's a lot of crossover between this and everything else I do, but it's such a large portion of my day-to-day at LG, it's worth mentioning on its own!

I utilize stock images (primarily from Shutterstock and Adobe Stock) and Photoshop to create imagery featuring LG US Business products (using product photos from our HQ).

Whether I'm adding lightweight laptops to an office or large-scale DVLED displays to city buildings, I love the challenge of taking totally separate images and combining them to look realistic.

A trio of college students in a student commons building with various displays and laptops around them.

Print Graphics & Layouts

While the majority of what I create is for web use, I've created and worked with print items as well. I've designed brochures, pamphlets, and large-scale standees and banners for LG Business, primarily for use at tradeshows and other events.

Large tradeshow booth wall print with the LG Emoji character on it, with a beach and hotel behind her. Text on the wall graphic welcomes guests to the booth.

Social Media Graphics

I make many graphics specifically for social media, primarily LinkedIn and Instagram. It's always a fun challenge to straddle the line between playful and businesslike to create dynamic, engaging imagery that truly is social.

A collage of six social media images made by me for LG Business, featuring different creative layouts and products.

Copywriting & Copyediting

I copywrite primarily short component-based copy blocks for category pages and landing pages on LG's business site, with occasional forays into other mediums like print flyers or brochures, product display pages, and email campaigns. I work closely with our Legal expert and any relevant product or sales teams to establish ensure accuracy, relevancy, tone, legality, and brand (and sub-brand) cohesion.

A screenshot of the LG website featuring copy and imagery advertising color grading suite technology.